Making a splash: NZ designers seduce the global fashion world

AUCKLAND, NEW ZEALAND - SEPTEMBER 23:  A model...

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Ever heard of Karen Walker? World? Icebreaker? Because they are just some of the New Zealand designer labels making a splash on the world stage with their inimitable style.

The tiny country at the bottom of the globe has a reputation for punching above its weight, and kiwi designers are no different. One example, Wellington’s Rebecca Taylor, has dressed stars such as Ashley Judd and Cameron Diaz since she moved to New York in 1992, and has opened two boutiques in the city.

And New Zealand fashion designers aren’t limited to the ready-to-wear and high fashion scenes either. Icebreaker, designer and manufacturer of merino wool outdoor clothing, sources 80% of its revenue from exports, according to IBM Business Insight. It has developed a reputation for being the high-end clothing of choice for the gear- and outdoor fashion-conscious alike.

New Zealand fashion tends towards a funky, layered look – a reflection of the ‘four seasons in one day’ weather – often incorporating strong cultural themes from the indigenous Maori population and neighboring Pacific Island traditions. Flirty and feminine fashions, produced by designers such as Trelise Cooper and Kate Sylvester, stand alongside the darker, more ‘gothic’ attitudes of Nom’D and the masculine designs of Zambesi.

With an increasing international interest in New Zealand emerging designer shows such as Dunedin Fashion Week, and continuing acclaim for the talent coming out of the country that inspired the creatives on Lord of the Rings, foreign fashionistas can look forward to an ongoing – if small and highly select – presence on runways and in magazines from New Zealand designers.

The Enduring Popularity of Red

Regardless of the time of year, red is a popular choice for both designers and shoppers to add to their wardrobe. Its shade transition well with the seasons, from dark mauve of fall to the brighter tones of spring and summer. The color also goes well with a variety of fabrics and styles, both formal and casual. Red button ups are perfect with jeans or dress slacks, depending on the occasion. Red also adds a festive nature to the wearer, giving them a sense of adventure and daring that is not found with other colors. Wearers have to be careful when putting shades together, as a darker red will clash terribly with a lighter, pinker shade. Designers love to use red stripes, polka dots and other interpretations in their designs. A small splash of red in an outfit can go a long way. The most daring examples are ones such as red leather jackets and bright red stiletto boots, only worn by the adventurous shopper.

Wearers do have to be careful with red dyes in some cotton clothes, as it can fade with washing. With careful maintenance the color can stay bright for a long time. A formal outfit can have a more festive look with the addition of a red tie or a red scarf, especially when wearing a solid color such as black or navy blue. “Power ties” are often adorned with red stripes or other designs, giving the wearing the impression of a forward thinking individual.